DEFINING A ROADMAP

DEFINING A ROADMAP

WE LEARNED QUICKLY WE WERE DESIGNING FOR TECHNICIANS, NOT TALENT

WE LEARNED QUICKLY WE WERE DESIGNING FOR TECHNICIANS, NOT TALENT

Performers take center stage, but the heart of a live performance is behind the curtain. Its here, audio technicians must maintain a quality audio feed to live audiences. This is no small feat as wireless set-ups require complex management of both audio frequencies and a host of equipment that powers the show.

Performers take center stage, but the heart of a live performance is behind the curtain. Its here, audio technicians must maintain a quality audio feed to live audiences. This is no small feat as wireless set-ups require complex management of both audio frequencies and a host of equipment that powers the show.

Our efforts began backstage interviewing the full spectrum of wireless users uncovering where their needs differed. Here we learned no one product could meet all applications, so we reshaped a next-gen product roadmap with diverging approaches to technology and functionality aimed to please all crowds. 

Our efforts began backstage interviewing the full spectrum of wireless users uncovering where their needs differed. Here we learned no one product could meet all needs. So we strategically reshaped a next-gen product roadmap with diverging approaches to technology and functionality aimed to please all crowds. 

CREATING TWO VIBES

CREATING TWO VIBES

WE WANTED TO PROOVE UNDERSTATED DIDN'T HAVE TO BE BORING

WE WANTED TO PROOVE UNDERSTATED DIDN'T HAVE TO BE BORING

Most wireless audio equipment is rectangular, black, and unadorned. Most technicians we interviewed made it clear function matters first and they rarely fall for gimmicks and trendy looks. The design challenge was to balance user and client demands, convincing users we could pair solid functionality with an aesthetic that would elevate brand and product line.


Most wireless audio equipment is rectangular, black, and unadorned. Most technicians we interviewed made it clear function matters first and they rarely fall for gimmicks and trendy looks. The design challenge was to balance user and client demands, convincing users we could pair solid functionality with an aesthetic that would elevate brand and product line.

We developed and tested a group of approaches with users identifying the functional and aesthetic elements that resonated well, namely: contoured hand friendly forms, modest material finishes, and robust interaction points. From here, we narrowed and diverged into distinct aesthetic groups that became the HD and MID product lines.


We developed and tested a group of approaches with users identifying the functional and aesthetic elements that resonated well, namely: contoured hand friendly forms, modest material finishes, and robust interaction points. From here we narrowed and diverged into distinct aesthetic groups that became the HD and MID product lines.

REFINING TWO FAMILIES

REFINING TWO FAMILIES

COVERING THE SPECTRUM

PAIRING THE RIGHT CONTROLS TO USERS....

HD transmitters are designed to disappear. Aimed at high-end touring (concert, theater, and broadcast), they feature slim housings paired with very discrete controls. Subtle surface transitions and stylelines carry over to the microphone and reciever designs. Added technologic advances aim to make frequency management a fast and flexible interaction upgrade.

HD transmitters are designed to disappear. Aimed at high-end touring (concert, theater, and broadcast), they feature slim housings paired with very discrete controls. Subtle surface transitions and stylelines carry over to the microphone and reciever designs. Added technologic advances aim to make frequency management a fast and flexible interaction upgrade.

The MID lineup is designed to set and forget. Aimed for pro-sumer user installations (Small venue, church, auditoriums) the lineup pairs a simple set of available transmitter functions with a robust menu of controls and lockouts for technicians. This friendlier form language is translated across a lineup of secondary products (podium and boundary mics) and accessories.

The MID lineup is designed to set and forget. Aimed for pro-sumer user installations (Small venue, church, auditoriums) the lineup pairs a simple set of available transmitter functions with a robust menu of controls and lockouts for technicians. This friendlier form language is translated across a lineup of secondary products (podium and boundary mics) and accessories.

VISUAL CHARACTER TRANSLATES ACROSS MANY FORM FACTORS

VISUAL CHARACTER TRANSLATES ACROSS MANY FORM FACTORS

DYNAMIC CONTROLS ELIMINATE DASHBOARD CLUTTER

DYNAMIC CONTROLS ELIMINATE DASHBOARD CLUTTER

Design efforts included documenting interaction concepts for receiver and transmitter operating software.

Design efforts included documenting interaction concepts for reciever and transmitter operating software.

CASE ´╗┐STUDIES

CASE ´╗┐STUDIES