DEFINING CONFIDENCE
DEFINING CONFIDENCE
CLEARLY THE CHALLENGE WAS HELPING USERS OVERCOME THEIR NERVES
CLEARLY THE CHALLENGE WAS HELPING USERS OVERCOME THEIR NERVES
Following the sparks is a little skip of you heartbeat! That moment when metal hits metal and mysterious electrical forces are at play trying to revive your stalled automobile. There's no surprise jumping a car creeps people out. So much of it is invisible, and everyone tends to forget that particular correct sequence of events that prevents sparks from flying. Red before black, right?!?
Following the sparks is a little skip of you heartbeat! That moment when metal hits metal and mysterious electrical forces are at play trying to revive your stalled automobile. There's no surprise jumping a car creeps people out. So much of it is invisible, and everyone tends to forget that particular correct sequence of events that prevents sparks from flying. Red before black, right???
Our clients gave us a clean slate and we approached this design effort from the ground up. After an internal evaluation of many competive jump starters, it became clear there were major opportunities to rethink both the physicality and the operation of the device. These insights helped structure early ideation sessions were we focused our thoughts on how to overcome these fears.
Our clients gave us a clean slate and we approached this design effort from the ground up. After an internal evaluation of many competive jump starters it became clear there were major opportunities to rethink both the physicality and the operation of the device. These insights helped structure early ideation sessions were we focused our thoughts on how to overcome these fears.
CREATING UTILITY & FORM
CREATING UTILITY & FORM
THIS EXPLORATION DEMANDED MORE ATTENTION TO THE OBJECT'S PHYSICALITY
THIS EXPLORATION DEMANDED MORE ATTENTION TO THE OBJECT'S PHYSICALITY
After the first brainstorms, it was clear this initial exploration needed to shift to a hands on approach. So many aspects of the product's usability we were addressing just needed to be tried-out realtime. I leaned on my 3D mock-up skills, creating many promising approaches to the product's architecture and key usability features.
After the first brainstorms, it was clear this initial exploration needed to shift to a hands on approach. So many aspects of the product's usability we were addressing just needed to be tried-out realtime. I leaned on my 3D mock-up skills, creating many promising approaches to the product's architecture and key usability features.
Our team continually evaluated these models, testing them at our cars building on the most promising concepts. Crafting form factor and technical feasibility first, we were able to narrow to a single approach and articulate solid design criteria. We would now take the next steps to apply an aesthetic to the chosen "pancake" architecture.
Our team continually evaluated these models testing them at our cars building on the most promising concepts. Crafting form factor and technical feasibility first, we were able to narrow to a single approach and articulate solid design criteria. We would now take the next steps to apply an aesthetic to the chosen "pancake" architecture.
RUGGED REFINEMENT
RUGGED REFINEMENT
BREAKING DOWN WHAT IT REALLY MEANS TO BE TOUGH
Many clients don't speak Industrial Design, we started this effort with simply a brand marketing guideline. It was up to design to explore and help translate a "tough" brand vibe into physical forms. We developed diverging aesthetic approaches narrowing down the design details resonating with the team, then refining these forms bouncing between CAD and 3D mock-ups.
Many clients don't speak industrial design, we started this effort with simply a brand marketing guideline. It was up to design to explore and help translate a "tough" brand vibe into physical forms. We developed diverging aesthetic approaches narrowing down the design details resonating with the team, then refining these forms bouncing between CAD and 3D mock-ups.
The result is a jumpstarter whose spirit animal is 4x4 off-roader. It's macho character projected from its faceted leading edge with pronounced badged handle. User interaction points are recessed and protected by rubberized bumpers strategically placed to reduce abuse to both the device and your automobile. This vibe is further enhanced by unique material and finishing details.
The result is a jumpstarter whose spirit animal is 4x4 off-roader. It's macho character projected from its faceted leading edge with pronounced badged handle. User interaction points are recessed and protected by rubberized bumpers strategically placed to reduce abuse to both the device and your automobile. This vibe is further enhanced by unique material and finishing details.
TECHTONIC IS OUR UNIQUE INTERPRETATION OF TOUGH
TECHTONIC IS OUR UNIQUE INTERPRETATION OF TOUGH
HOW IT WORKS MATTERS MORE THAN HOW IT LOOKS
HOW IT WORKS MATTERS MORE THAN HOW IT LOOKS
