The dog toy aisle is truly sensory overload. Every shade of color, shape, and gimmick lures you in trying to help you imagine fun times with your four legged friend. We were brought in to develop a line of products for a client who wanted to get into this aisle but knew little of what drives this market. It's here we began uncovering insights from interviews with dog owners, trainers, and veteranarians. What we found was full of contradiction.
The dog toy aisle is truly sensory overload. Every shade of color, shape, and gimmick lures you in trying to help you imagine fun times with your four legged friend. We were brought in to develop a line of products for a client who wanted to get into this aisle but knew little of what drives this market. It's here we began uncovering insights from interviews with dog owners, trainers, and veteranarians. What we found was full of contradiction.